Quality Traffic Supply

In the last section we discussed how to format your website and organize the content to attract visitors and help them learn about your product. Now we will discuss how to find out if it’s working.

How do you know if your website is serving you well?

Reading Statistics
A good website traffic counter will provide you with useful statistics about your website traffic. There are questions you need answers to on a regular basis:

• Where are my visitors coming from?
• How long are they staying on the site?
• Are they coming back?
• What search engines are they using?
• What search phrases (keyword terms) are they using?
• What pages are they viewing?
• What products are they looking at?
• What page do they exit from the most?
• Where are my visitors located geographically?
• What types of visitors leave immediately?

When you know a lot about your visitors you can make smart decisions about what you should add or what you should take away from it. …

In the first part of this report we discussed the function of your website. Now we will go over the content and best way to communicate your message.

What are you communicating?

Every page of your website has a reason for existence. It has something to communicate. It has a job to do. So what is that job?

If you sell products, can a customer tell from the first page what you sell? If not, you’re already in peril. The main page is for the customer. There should be a clear path to your products or services and immediately recognizable resources that they can explore to learn more about you and your business.

Let’s break all this down into chunks. What elements are important for your website?

Graphics
Your web graphics (if you are using any) are the first things that your visitors notice. Graphics should lend description to the site, not just decoration. …

Giving Your Most Valuable Tool a Check Up

One of the most important tools that you can put into action for your business is a well designed, carefully written and smartly organized website. So whether you are just now planning your first website – or you’re reading this in order to evaluate what you’ve been using up to now, our goal with this report is to help you give your website a complete check up.

To begin, let’s identify the role that a website plays in your business and look into how to make certain that it is fulfilling that role to the greatest extent possible. We’ll break the different key components of a successful website down and consider how they benefit you and your business as well as how they can be optimized to laser target your preferred customer base.

There is something that has to be said up front: For many …

The important work of advertising is done before you spend any money and it’s an unfortunate truth that many business owners skip these steps altogether and end up throwing a lot of money into a bottomless pit.

Before you advertise you have to know who you want to advertise to. This means that you have a clear idea of who your target market is and you know why you are uniquely suited to serve them. If you struggle in this area it will pay to take time out now to nail it down.

If you have your target market all worked out, you’re ready for the next step.

Evaluating your website

Have you ever read a wonderful ad and been motivated to click through to check out their website, only to be disappointed by what you see when you get there?

It can be easy to devote all of your attention to the ad you …